It has become very popular especially amongst international and South African celebrities. The hair has a very luxurious feel to it and has a great natural shine. The shine is however not excessive and after a few washes look even more natural. The hair is very strong and for this reason, holds curls extremely well.
If you want to experiment with fabulous and regular curling of your hair then this is a great option. Like Brazilian hair, it also handles color well so if you buy Virgin Malaysian hair you can dye the hair to any color or combination of colors you like.